Every piece in the Willowood store is made by hand, one at a time, in Herbi's woodland studio. Browse the collections below, each category holds its own kind of magic.
Choose a collection to explore available pieces. Products are being added regularly as each piece is completed in the workshop.
Custom 3D needle-felted memorial portraits capturing the spirit and personality of your beloved companion in 100% NZ wool.
View Collection →Eldenomes, Gnomes, and Forest Folk — handcrafted fantasy characters from an evolving story world, each with its own tale to tell.
View Collection →Dragons, Fairies, Unicorns, and mythical beings brought to life in wool and wire from the enchanted edges of Willowood.
View Collection →One-of-a-kind handcrafted dolls blending needle-felting, fabric, and mixed-media — each a unique character with its own personality.
View Collection →Exclusive collectable releases available for a short time only. Once they're gone, the mould is retired and the story moves on.
View Collection →Wands, spell books, and one-off wonders that defy category — the magical miscellany of the Willowood workshop.
View Collection →Products are being added to each collection as they are completed in the studio. If you don't see what you're looking for, get in touch about a custom commission.
Every creation starts with a conversation. Commission a bespoke piece made just for you.
Commission a Piece